VP, Brand Manager - Lifestyle Marketing
$166,400–$166,400 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Develop and execute breakthrough paid media campaigns driving measurable brand and business impact across TV, social, display, and audio channels. Lead end-to-end creative strategy from concepting and brief development through production, trafficking, and testing while managing high-volume ad hoc requests for talent, sports, and music partnerships. Evolve visual identity and channel mix to optimize investment allocation across the full funnel, partnering with internal teams and external agencies to deliver culturally relevant work. Manage budgets, forecast investment needs, and navigate a matrixed organization with executive-level visibility. Maintain deep fluency in premium travel, fashion, lifestyle, and sports culture while balancing strategic vision with meticulous execution details.
Required Qualifications
- Bachelor's degree
- 8–10 years of relevant experience in Brand, Advertising, Media, or related disciplines
- demonstrated track record managing integrated marketing campaigns
- Proven self-starter with the ability to translate strategic business objectives into actionable marketing plans and high-impact campaigns
- Strong project management skills
- ability to lead multiple initiatives simultaneously
- drive execution against tight timelines
- Experience managing end-to-end creative production processes
- proficient in trafficking creative assets across a range of paid channels
- Strong financial acumen
- experience managing budgets
- forecasting investment needs
- Demonstrated ability to identify innovative opportunities
- apply fresh thinking to creative strategy, media planning, and campaign execution
- Exceptional collaboration skills
- strong executive presence
- ability to navigate diverse stakeholders
- competing priorities
- Deep familiarity with cultural relevance in the premium travel space
- music, fashion, lifestyle, and sports
Desired Qualifications
- Agency experience
- Experience in Lifestyle marketing (travel, sports, fashion, etc.)
- proven experience working at an agency
- partnering directly with agencies
- Adaptability to shifting priorities and responsibilities
- Ability to balance strategic vision with meticulous attention to execution details
- Commitment to mentoring and developing junior team members
- Willingness to travel up to 20%, including occasional nights or weekends for production shoots
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