VP B2B Marketing
$190,000–$265,000 year
Remote · New York City, New York, United States
Job Summary
VP B2B Marketing leading and accelerating the B2B marketing engine and shaping an integrated GTM strategy aligned with business priorities and audience needs. Drive high-quality leads across channels, optimize the B2B sales motion and tech stack, oversee full-funnel marketing across offline and online channels, reposition the brand and GTM narrative for business buyers, collaborate with Product, Growth, and Creative teams to boost adoption, and mentor a high-performance marketing team to deliver measurable impact.
Required Qualifications
- Proven experience in building and scaling a B2B marketing engine across offline and online channels
- Strong analytical rigor and KPI definition
- Experience leading, mentoring, and developing a marketing team
- Experience translating technical product updates into compelling narratives
- Experience repositioning a brand or go-to-market narrative for B2B transitions
- Familiarity with modern GTM tooling and scalable infrastructure
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