VIE - Category Specialist - Ready-to-Drink

Conduct in-depth market research, field visits, and analysis to identify trade opportunities and market trends in Germany, visiting the field two days per week. Support RTD managers and key account managers by preparing promotional calendars, presentations, and headers, while monitoring SKU penetration, daily sales, and forecast evolution. Coordinate marketing materials creation, including displays and shelf strips, and prepare performance reports using Nielsen data. Analyze market, sales, and shopper data to identify trends, monitor competitor activities, and evaluate the effectiveness of marketing activations. Identify challenges across Marketing, Operations, and Sales functions and support their resolution.