Vice Presient of Sales
On-siteBrent, Alabama, United States
Job Summary
Execute all sales priorities for local, regional, and national home market accounts, including deal negotiations and adherence to calendar marketing agreements. Lead and develop the sales team to deliver revenue, gross profit, and volume objectives while managing merchandising expectations aligned with customer needs. Drive collaboration between supply chain and field sales execution, ensuring accurate forecasting of revenue, volume, and POS material requirements. Represent the company in local government and community forums to address business-impacting issues and host customer events. Provide feedback loops on marketplace conditions, competition, and channel plans to national teams.
Required Qualifications
- Full responsibility for sales execution in all local, regional and national Large and Small store home market accounts
- Responsibility for the execution of all sales priorities, e.g., RED, SMO, Merchandising Optimization
- Manage merchandising expectations
- Ensure alignment with CCBF and customer expectations
- Identify and develop core talent
- Steward the People Development Forum for the Large and Small Store selling organization and Merchandising Team
- Lead, develop, and effectively delegate/empower the sales team to deliver sales revenue, gross profit and volume objectives
- Coach and develop the team of direct reports
- Ensure a culture of learning and development exists throughout the organization
- Establish relationships with large and small home market accounts
- Serve as the connection point with the VP level of store operations
- Maintain region/district level relationships
- Establish relationships with Customer teams and Sales operations teams
- Adhere to calendar marketing agreements
- Execute and fulfill all channel, package and pricing plans provided by the Commercial Leadership COE
- Negotiate deals for small store sales
- Develop a customized business plan addressing the critical needs of the customer
- Deliver Coke system budgeted profit and volume
- Sell-in and implement regional or national promotional strategies for the introduction of new brands and packages
- Drive collaboration between supply chain and field sales execution
- Plan sales / delivery routes
- Serve as key enabler for Supply Chain initiatives
- Ensure accurate forecasting of revenue, volume, sales and merchandising sales expenses and POS material requirements
- Provide a feedback loop on marketplace conditions (includes competition, channel plans, pricing, architecture)
- Represent Company in local government / community forums, as needed, on issues that impact our business
- Provide inspirational leadership
- Ensure execution of all engagement initiatives (e.g., Town Halls) across the organization to drive strong employee engagement
- Host customer events that help align ourselves better with the customer
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