Vice President, Spirits
$115,000–$150,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Develop communications and cultural marketing strategies that drive brand relevance and business growth for four global spirits brands. Identify emerging cultural trends and translate business objectives into actionable strategic frameworks and integrated communications plans. Lead the development of breakthrough campaign ideas rooted in earned-first thinking, partnering with creative, social, and talent teams to generate earned media and consumer engagement. Oversee strategic planning, partnership development, and consumer experiences across fashion, music, entertainment, and lifestyle spaces. Serve as a trusted advisor to clients, manage agency partners, and lead high-performing teams while representing brands during major industry activations.
Required Qualifications
- Bachelor's degree in Public Relations, Communications, Marketing, Journalism, Business, or a related field
- Eight (8) to ten (10)+ years of experience in communications, cultural marketing, integrated marketing, public relations, brand strategy, or a related field
- Minimum five (5) years of experience leading and managing teams
- Proven experience developing and executing communications and cultural marketing programs for premium, luxury, lifestyle, fashion, music, hospitality, entertainment, or spirits brands
- Demonstrated success creating integrated campaigns that generate earned media, consumer engagement, and measurable business impact
- Experience managing agency partnerships, cross-functional teams, and multiple stakeholder groups
- Strong presentation, writing, storytelling, and client leadership skills
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