Vice President Product Marketing
HybridNew York City, New York, United States or New York, United States
Job Summary
Research and define product growth plans addressing customer workflow gaps, competitive solutions, and TAM expansion opportunities. Lead end-to-end strategy for global product launches and feature releases, crafting compelling narratives that differentiate SaaS offerings in competitive markets. Partner with sales, customer success, and product teams to provide high-impact tools including pitch decks, battlecards, and training sessions. Conduct deep research into customer needs, industry trends, and competitor movements to influence the product roadmap. Define and optimize pricing strategies and product packaging to drive adoption, expansion revenue, and customer retention. Recruit, mentor, and manage a talented team of product marketers while developing commercial and customer-oriented ideas for growth marketing strategies with an experimental approach.
Required Qualifications
- Bachelor's degree or equivalent practical experience
- 10+ years of experience in product marketing with deep expertise in B2B SaaS go-to-market strategy, positioning, and messaging
- Proven track record of leading and scaling high-performing product marketing teams and a passion for building and developing talent
- Experience managing cross-functional or cross-team projects
- Proven ability to lead with influence and drive complex projects
- Strong partnership skills across product management, marketing, and sales leadership
- Mastery in storytelling, positive communication and building a collaborative culture with product, technology, marketing, sales and CS teams
Desired Qualifications
- Experience in Marketing, Marketing Technology, Media, Media Intelligence, Social Listening or Communications industry
- Ability to think and execute using Artificial Intelligence (AI) tools including Gen AI
- Experience with CRM and marketing automation tools such as Salesforce, Marketo, and HubSpot
- Experience with metrics, analytics, and using data to inform marketing or product strategy
- Experience in developing and executing high quality product branding strategy and creative execution
- Experience in developing growth marketing both in-app and off-app
- Excellent communication, problem-solving, analysis, and people-management skills, as well as impeccable business judgment
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