Vice President, Product Marketing
$250,000–$250,000 year
On-siteSanta Clara, California, United States or Santa Clara, Villa Clara Province, Cuba
Job Summary
Translate complex cellular networking and IoT connectivity features into positioning statements that resonate with target markets, while owning the competitive intelligence function to differentiate against key rivals. Coordinate product launches across cross-functional teams and drive campaign management, sales enablement, and market readiness initiatives through quarterly PI process gates. Develop comprehensive customer persona strategies, lead win/loss analysis, and establish mature product development lifecycle processes to support rapid business growth. Define pricing and packaging strategies backed by market research, building scalable frameworks for repeatable launch processes. This role offers autonomy to transform the product marketing organization within a global IoT ecosystem serving 7,000 enterprise customers and 90 million devices.
Required Qualifications
- Deep background in cellular networking, telecom infrastructure, or IoT connectivity products
- Proven track record translating highly technical capabilities into customer-resonant messaging with measurable market impact
- Experience building product marketing structure and processes in organizations lacking formal frameworks
- Demonstrated expertise in positioning, competitive intelligence, and go-to-market strategy execution
- Strong background in customer segmentation, persona development, and vertical market targeting
- Experience leading pricing and packaging strategy supported by market research and competitive analysis
- Track record of successful cross-functional collaboration with product management, sales, and marketing teams
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