Vice President, Performance Marketing – Channels
$190,000–$245,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Own Paid Social, Programmatic, and Paid Search strategy and execution across major platforms including Meta, TikTok, Google DV360, and YouTube. Partner with Performance Planning leadership on channel investment strategy, budget oversight, and pacing while leading partner relationships to ensure delivery against business goals. Oversee a team of performance marketing professionals as the primary decision-maker on campaign execution, optimizations, and channel strategy. Collaborate with Media Analytics, Finance, and Data Strategy to align business objectives, deploy effective measurement solutions, and prioritize a learning agenda. Translate performance data and experimental results into strategic recommendations for improving channel performance and adopting new ad partners. Guide overall MarTech and data strategy to activate best-in-class tech solutions and drive adoption of emerging technologies. Present in senior leadership settings to generate strategic alignment and evangelize Performance Marketing contributions to the business. Manage and develop team members through regular feedback and career guidance to foster a culture of rigorous testing and constructive debate.
Required Qualifications
- 12+ years of experience in Performance Marketing
- deep Paid Social expertise
- Deep platform expertise on major performance media channels such as Meta, TikTok, Google (DV360, YouTube) and others
- Exceptional analytical skills
- demonstrated ability to connect data, strategy, and storytelling to provide recommendations and direction
- Expertise with testing methodologies
- experimental design
- ability to lead the planning and execution of a strategic learning agenda
- Extensive experience working with Media Mix Modeling
- Multi-touch Attribution measurement and planning solutions
- Hybrid schedule requiring contributing from the office a minimum of four days per week
Desired Qualifications
- Strong leadership skills
- ability to translate business objectives into functional workstreams
- Ability to thrive in a dynamic business with changing objectives
- Ability to make decisions with varying levels of direction/available data
- Strong project management and prioritization skills
- Proven experience leading teams
- developing talent
- influencing senior stakeholders
- Experience with onboarding and implementing DCO solutions
- Experience with campaign automation tools
- automated and AI-powered workflows
- Experience operating in a fast‐paced, cross‐functional media or streaming environment
- Self-motivated
- results-oriented
- high regard for attention to detail
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