Vice President, Performance Analytics (Marketing Science/Media Analytics)
$168,150–$168,150 year
On-siteChicago, Illinois, United States
Job Summary
Lead performance analytics for paid social and search media, consulting with clients to define business questions and leverage data on media investments to drive results. Drive a culture of data-driven decision-making by institutionalizing consumer-driven analytics in investment planning and developing measurement frameworks that link media KPIs to business objectives. Provide thought leadership as a subject matter expert on analytic methodology, packaging best-in-class client work to reveal truths and recommend actions. Work closely with internal client and investment teams to deliver high-quality execution on campaign measurement research and align strategy with optimization plans. Mentor a team while leading strategic efforts and departmental vision to support transformative business outcomes.
Required Qualifications
- 10+ years experience in media, analytics, marketing research, consumer insights, business consulting, or digital advertising analytics with progressive leadership responsibilities
- Previous experience with performance media analytics
- Strong grounding in traditional and digital media advertising effectiveness methods including ROI
- Excellent project management, organization, leadership, presentation and communication skills
- Knowledge and interest in learning about the traditional and digital media research measurement vendor marketplace, with the ability to identify and evaluate new capabilities across suppliers
- Experience with competitive reporting systems and interest in the competitive landscape of the technology marketplace
- A team player with proven ability to work well with others, acting both resourceful and collaborative
- Excellent verbal and written communication skills
Desired Qualifications
- Bachelor's degree preferred, preferably in advertising, marketing, business, statistics, or similar discipline
- Ideally on an healthcare, cpg, or retail account
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