Vice President, Paid Media
$130,000–$150,000 year
On-siteNew York, United States
Job Summary
Develop integrated paid media strategies and lead omnichannel media planning across social, search, programmatic, video, and emerging channels for Brand, Corporate, and B2B clients. Establish measurement frameworks, monitor campaign performance, and guide optimization strategies to improve efficiency and deliver measurable business outcomes. Lead strategic partnerships with media vendors, serve as senior advisor to clients on investment decisions, and mentor team members while fostering a collaborative environment. Contribute to new business efforts, identify opportunities to expand client engagements, and evolve Zeno's paid media capabilities through innovation and thought leadership.
Required Qualifications
- 10+ years of experience in paid media, media strategy or integrated marketing within an agency or other fast-paced environment
- Proven success developing integrated media strategies across Brand, Corporate and B2B clients
- Deep understanding of paid media planning across paid social, search, programmatic, video and emerging channels
- Experience managing campaigns across platforms including Meta, LinkedIn, TikTok, Pinterest, Snapchat, X and Google Ads
- Experience with programmatic display, paid search and cross-channel media planning
- Familiarity with SEO and content optimization platforms such as BrightEdge, Moz Pro, SEMrush or similar tools
- Strong understanding of media measurement, attribution, optimization and performance analytics
- Experience counseling senior clients, leading presentations and translating complex media strategies into actionable recommendations
- Strong project management and financial stewardship skills, including experience managing budgets and multiple client engagements
- Proven leadership experience, including mentoring team members and leading integrated teams
- Collaborative, adaptable mindset with a passion for innovation, continuous learning and delivering measurable client impact
Desired Qualifications
- Experience supporting ecommerce or retail media campaigns
- Experience working across integrated communications, public relations and marketing programs
- Experience contributing to new business initiatives or agency thought leadership
- Familiarity with AI-enabled media planning, optimization or workflow tools
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