Vice President, Omnichannel Strategy
$180,000–$215,000 year
On-siteNew York, United States
Job Summary
Lead the strategic direction of omnichannel initiatives, developing and executing integrated marketing and communications plans for a portfolio of clients while driving results for the agency. Guide research processes to uncover customer channel preferences and translate insights into tactical executions, overseeing journey mapping, persona development, and channel optimization projects. Foster client partnerships as a senior advisor, mentor the strategy team, and collaborate with cross-functional disciplines to create innovative solutions. Shape data-driven strategies by partnering with Analytics to define KPIs and optimize campaigns, while championing thought leadership through industry events, white papers, and training. Lead business development efforts, including strategic input for proposals and high-stakes pitches, while staying current on omnichannel and CX innovation trends.
Required Qualifications
- 10+ years of experience in omnichannel strategy, digital marketing, or related roles within an agency, with demonstrated leadership at a senior level
- Experience working within pharmaceutical, medical device, or life sciences sectors, with an understanding of their unique regulatory environments and customer engagement needs
- Expertise in channel strategy, digital marketing tactics, and customer engagement, with a focus on healthcare, life sciences, or similarly regulated industries
- Experience with multichannel marketing (MCM), digital platforms, marketing automation (e.g., Salesforce Marketing Cloud, Adobe Experience Manager), CRM, and analytics
- Experience balancing strategic oversight with a hands-on approach to develop and execute channel and digital marketing plans
- Experience managing and mentoring high-performing teams, fostering a culture of collaboration, innovation, and excellence
- Ability to influence and align cross-functional teams and senior stakeholders internally and externally
- Experience using analytics, Voice of Customer (VoC) insights, and performance metrics to guide optimization and measurable results
- Grasp of digital campaign measurement, reporting, and continuous improvement methodologies
- Hands-on experience with client pitches, business development, and crafting proposals for complex omnichannel programs
- Expertise in latest trends, tools, and technologies shaping the future of omnichannel marketing, including personalization, AI, and martech innovations
- Proactive in identifying new opportunities for client success and internal agency growth
- Experience developing impactful presentations, thought leadership content, and workshops
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