Vice President of Sales & Revenue | Columbia Hospitality

Design and lead a portfolio-wide commercial strategy integrating sales, revenue management, distribution, and ancillary revenue streams. Partner with Operations, Finance, and Marketing to align pricing, segmentation, and promotional strategies while managing annual budgeting and business planning. Maintain direct involvement in execution, including reviewing forecasts, pricing decisions, and business mix strategies at both portfolio and property levels. Champion a proactive sales culture by ensuring every hotel has a clear, measurable business development plan and actively managed pipeline. Regularly engage with property teams through on-site visits, strategy calls, and working sessions to validate execution and drive results. Serve as a trusted advisor to ownership groups, delivering actionable recommendations and transparent performance reporting across primary and ancillary revenue streams. Evaluate and enhance CRM, RMS, and BI tools to improve forecasting accuracy and total revenue capture. Develop, mentor, and inspire a team of regional directors and property-level commercial leaders while building systems for training and best-practice sharing.