Vice President of Sales & Marketing - West Coast

Develop and execute portfolio-wide commercial strategies to maximize revenue, profitability, and owner returns across assigned hotels. Establish annual commercial priorities, lead enterprise business planning, and drive revenue growth, market share expansion, and GOP contribution through predictive analytics and forecasting. Partner with Corporate Directors of Sales, Revenue Management, and Marketing while serving as executive commercial advisor to ownership groups. Provide oversight for new hotel transitions, acquisitions, and brand conversions, ensuring consistent execution of commercial standards. Lead succession planning and talent development for commercial leadership teams. This role requires frequent travel up to 75% of the time and demands 12–15 years of progressive hotel sales leadership experience.