Vice President of Member Experience & Growth
$95,000–$110,000 year
On-site · Huntsville, Alabama, United States
Job Summary
Vice President of Member Experience & Growth leads association-wide membership strategy to grow and engage members across YMCA branches, drives retention and program participation, and guides family-focused initiatives. Responsibilities include developing membership growth strategy, setting goals and metrics, aligning with senior leadership on budget and impact, overseeing family retention and engagement efforts, coordinating family programs (e.g., Family Fun Friday, Stay & Play), leading membership teams and training, ensuring a welcoming member experience across locations, leveraging data to inform decisions, and championing Annual Campaign efforts. Requires strong leadership, strategic planning, collaboration with marketing/operations/program teams, ability to analyze data, and a passion for strengthening community. Education: Bachelor's degree required; 5-7 years of progressive leadership experience in related nonprofit/membership fields; YMCA experience preferred but not required.
Required Qualifications
- Bachelor's degree in business, sales, marketing, or a related field (or equivalent experience)
- Minimum of 5-7 years of progressive leadership experience in membership, operations, customer experience, nonprofit management, or a related field, with demonstrated success leading teams and achieving growth objectives.
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