Vice President of Marketing - Restaurant

Develop and execute the company's overall marketing vision and brand strategy while building infrastructure to support unit growth and same-store sales increases. Own all digital marketing channels including paid search, social, SEO, CRM, and loyalty to optimize guest acquisition and lifetime value. Lead scalable local restaurant marketing programs that drive traffic at the unit level and partner with Operations to execute grand openings and remodel campaigns. Establish executive dashboards measuring sales performance, traffic, and marketing ROI to guide investment decisions and continuously evaluate campaign performance. Recruit, develop, and mentor a high-performing marketing organization while managing external agencies and technology vendors. Report directly to the Chief Executive Officer to ensure marketing initiatives deliver measurable business results across both corporate and franchise locations.