Vice President of Marketing
On-siteFarmingdale, New York, United States
Job Summary
Define and execute the integrated marketing strategy to accelerate brand equity, customer acquisition, and global expansion across retail, direct-to-consumer, and international markets. Own the annual marketing budget with full P&L discipline, manage media planning and communications, and lead relationships with external partners including agencies, PR firms, and influencers. Partner closely with the CEO and Founder to solidify long-term strategy, shape the innovation pipeline, and drive the commercialization of a large portfolio of annual product launches. Build and mentor a collaborative marketing organization while overseeing operations to ensure seamless omnichannel execution and scalable processes that support rapid growth.
Required Qualifications
- 15+ years of progressive marketing leadership experience within prestige beauty, luxury consumer products, or high-growth lifestyle brands
- Proven success building integrated marketing organizations that drive both brand equity and commercial performance
- Deep expertise across brand marketing, product marketing, social media, influencer strategy, PR, CRM, retail marketing, and e-commerce
- Demonstrated success launching innovative beauty products across omnichannel environments
- Experience scaling a brand across both DTC and retail channels
- Strong commercial acumen with ownership of marketing ROI, growth, and profitability
- Experience building and leading high-performing teams in entrepreneurial, fast-paced organizations
- Fluency with modern marketing tools and AI-driven workflows
- Excellent cross-functional communication and team leadership skills
- Experience managing robust portfolio and high-volume execution
- Experience working with founder-led beauty brands
- Experience partnering with Sephora or other prestige beauty retailers
- Experience scaling an independent beauty brand through rapid domestic and international growth
Desired Qualifications
- Passion for beauty, artistry, creativity, and consumer innovation
- You're energized by building. This is a founder-led brand with real room to shape the brand — and that genuinely excites you
- You are low ego and a team player and not only recognize the power of teamwork but embrace what can be unlocked when teams work collaboratively
- You make things happen. You don't just plan or direct - execution is core to how you work
- You can take vision and ideas and turn them into thoughtful, breakthrough plans
- You're tuned into culture. Not just beauty — fashion, design, music, and the moments that move people. You understand why things resonate, not just what's trending
- You take ownership. You don't wait to be told what to do next — you anticipate, act, and make the work better by being in the room
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