Vice President of Marketing, CoreStack & BetterCloud
$300,000–$300,000 year
RemoteUnited States
Job Summary
Develop and execute an integrated marketing strategy to accelerate revenue growth across CoreStack and BetterCloud, building a scalable demand generation engine that delivers qualified pipeline. Lead positioning, messaging, and go-to-market initiatives while championing AI adoption to improve productivity, personalization, and campaign performance. Partner closely with Sales, Product, and Customer Success to optimize conversion rates, support deal velocity, and establish a unified brand narrative. Recruit, mentor, and retain a high-performing marketing team while fostering a culture grounded in accountability and innovation. Serve as a strategic advisor to executive leadership on growth opportunities and market positioning.
Required Qualifications
- 12+ years of progressive B2B technology marketing experience with significant leadership responsibility
- Proven success leading marketing for high-growth SaaS, cloud, or enterprise software companies
- Deep expertise building and scaling demand generation programs that drive measurable pipeline and revenue growth
- Strong experience across product marketing, demand generation, digital marketing, communications, brand, customer marketing, and marketing operations
- Demonstrated success partnering with Sales to build an integrated revenue engine
- Experience leveraging AI to improve marketing effectiveness, efficiency, and scalability
- Strong analytical skills with expertise in marketing metrics, attribution, forecasting, CAC, pipeline generation, and ROI
- Exceptional communication, storytelling, and executive presentation skills
- Experience managing multimillion-dollar marketing budgets and allocating investments to maximize business impact
Desired Qualifications
- Experience marketing cloud management, SaaS management, cybersecurity, identity, governance, FinOps, CloudOps, or enterprise infrastructure solutions
- Experience leading marketing through periods of rapid growth, acquisition, integration, or organizational transformation
- Experience marketing to CIOs, CISOs, IT Operations, Infrastructure, Cloud, Security, and Finance leaders
- Experience building and scaling teams in a high-growth technology environment
- MBA or equivalent executive leadership experience
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