Vice President of Growth & Strategy, Nursing Home & Hospital Divisions
$220,000–$240,000 year
On-siteThe Bronx, New York, United States
The Bronx, New York, United StatesOn-siteFull Time$220,000–$240,000 yearSenior LevelMedium
Full TimeSenior LevelMedium
Job Summary
Drive strategic growth and market expansion for Nursing Home and Hospital Divisions across New York, New Jersey, Connecticut, and Pennsylvania. Secure new NH account contracts, manage prospect pipelines, and lead negotiations while expanding primary and specialty care services within existing facilities. Develop and execute local, regional, and national growth roadmaps aligned with budget and strategic priorities, leveraging data-driven analysis to optimize revenue, market share, and profitability. Collaborate cross-functionally with clinical leaders, operations, finance, and marketing to identify opportunities, introduce innovative partnerships, and position the divisions as best-in-class partners. Maintain strong client relationships, ensure regulatory compliance, and prepare executive-level reports on key performance indicators.
Required Qualifications
- Experience in growth strategy and market expansion for Nursing Home (NH) and Hospital divisions
- Ability to drive strategic growth arrangements and core business as usual services revenue
- Experience in account management and retention for NH and Hospital sectors
- Knowledge of marketing strategy and innovative partnership initiatives
- Experience working cross-functionally with business units, corporate executives, clinical leaders, operations, finance, and marketing
- Ability to identify growth opportunities and perform market analysis
- Experience optimizing existing relationships to ensure scalable, sustainable growth
- Experience acquiring new NH accounts for Primary Care Services and Specialty Care Services
- Experience expanding Primary and Specialty Care services within existing NH accounts
- Ability to develop strategic marketing and brand awareness initiatives
- Experience developing a Nursing Home Network program aligned with broader provider networks
- Experience introducing innovative collaborations, partnerships, and contractual arrangements with Payors, Hospitals, and Accountable Care Organizations (ACOs)
- Experience leveraging Integrated Population Health ecosystem assets
- Experience using technology to reduce labor, improve productivity, reduce administrative costs, and improve process and outcomes
- Experience developing and executing local, regional, and national growth strategies for NH divisions
- Experience identifying target markets and building relationships with all stakeholders in the NH ecosystem
- Experience evaluating prospective partners and providing strategic recommendations on new markets and emerging industry trends
- Experience establishing NH divisions as best-in-class partners for delivering Primary Care and Specialty medical services
- Experience monitoring industry trends, reimbursement changes, and competitive dynamics
- Experience identifying and evaluating new market opportunities through data-driven analysis
- Experience partnering with executive leadership to build short- and long-term growth roadmaps aligned with budget and strategic priorities
- Experience ensuring growth initiatives are operationally feasible, compliant, and financially sound
- Experience supporting growth in revenue, market share, and profitability across division business lines
- Experience securing new NH account contracts and partnerships
- Experience developing and managing a prospect pipeline of NH from pipeline to active discussions to closing and ongoing partner management
- Experience conducting outreach to NH ownership groups, NH multi-facility operators, hospital-affiliated SNFs, and post-acute networks
- Experience planning, attending, and facilitating meetings with prospective clients and advisors to establish mutually beneficial partnerships
- Experience leading contract negotiations and service agreements
- Experience representing the company at industry conferences and networking events
- Experience engaging community-based Primary Care Physicians (PCPs) to join as moonlight providers
- Experience creating and implementing strategic plans with Payors focused on Nursing Home utilization management
- Experience identifying and recruiting NYC-area hospitals to participate in Preferred Hospital Network programs
- Experience securing Medical Director contracts across target NH accounts in partnership with Senior Medical Directors (SMDs)
- Experience identifying opportunities to expand services within current NH accounts
- Experience introducing additional programs, specialties, or service lines
- Experience building relationships with NH Owners, Corporate, Administrators, Directors of Nursing, and Medical Directors
- Experience developing strategic account plans for high-value NH partners
- Experience tracking and analyzing Key Performance Indicators (KPIs) related to revenue growth, account retention, marketing initiatives, and expansion outcomes
- Experience preparing executive-level reports, dashboards, and presentations to communicate progress, risks, and opportunities
- Experience using data insights to recommend course corrections and optimization strategies
- Experience preparing comprehensive evaluations of new business opportunities, partnerships, and other strategic growth initiatives
- Experience leading and supporting cross-functional initiatives involving operations, clinical services, finance, recruitment, and compliance
- Experience driving alignment, accountability, and execution across multiple stakeholders
- Experience championing continuous improvement, process optimization, and scalable growth models
- Experience serving as leader of the business development function in refining and delivering strategic initiatives for defined business partners
- Experience collaborating with clinical and operational teams in the continued development and enhancement of new products and services
- Experience ensuring growth initiatives adhere to regulatory, licensure, and payer requirements
- Experience partnering with Compliance and Legal teams during expansion efforts
- Experience maintaining strong relationships with existing NH clients
- Experience ensuring service satisfaction and operational alignment
- Experience identifying early indicators of client dissatisfaction or competitive threats
- Experience implementing retention strategies and corrective actions when needed
- Experience conducting executive-level client meetings and performance reviews
- Experience driving the process to identify and correct gaps in client/account experience
- Experience developing sales materials tailored to the NH industry including service brochures, pitch decks, clinical outcome summaries, case studies, and ROI analyses
- Experience collaborating with marketing to create targeted messaging for NH operators
- Experience promoting and articulating corporate and division vision and service strategy to diverse audiences including Non-Profit organizations, Payors, Hospitals, ACOs, Labor Groups, CMS, State Regulators, Civic Organizations, Associations, and Trade Groups
- Experience developing and executing a digital presence strategy focused on NH decision makers and the broader market
- Experience developing LinkedIn thought leadership, case studies, success stories, educational content, and industry insights
- Experience positioning the organization as an expert partner in the NH market
- Experience systematically expanding high-demand specialty services (Psychiatry/Behavioral Health, Wound Care, Podiatry, Pulmonology, Nephrology) into existing and new NH accounts
- Experience developing and marketing a technology-enabled care layer for NH partners using telehealth infrastructure
- Experience leveraging Essen's ACO infrastructure to align NH partners under shared-savings and quality-bonus programs
- Experience designing a structured market entry framework for expansion states (NJ, CT, PA) including provider licensing and credentialing timelines
- Experience developing a proprietary NH Quality Performance Report that benchmarks against CMS 5-Star ratings, readmission rates, and quality measures
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