Vice President of Ecommerce & Digital Experience
On-site · Tyler, Texas, United States
Job Summary
VP of Ecommerce & Digital Experience is responsible for establishing and executing the strategic direction for Cavender’s.com and omnichannel programs, driving profitable Ecommerce and omnichannel sales growth through exceptional customer experience, site performance, and operational excellence. The role oversees Ecommerce financial performance, digital platform ownership, customer experience, and omnichannel initiatives, and partners with Merchandising and Marketing to align customer acquisition, retention, promotions, and loyalty strategies. Responsibilities include leading ecommerce platform optimization, digital transformation initiatives, personalization and AI enablement, and omni-channel initiatives such as BOPIS and ship-from-store; owning the Ecommerce roadmap, forecasting, reporting, and business performance insights; and building a high-performing ecommerce organization from the Tyler, TX home office.
Required Qualifications
- Bachelor’s degree or equivalent experience
- 10+ years of proven experience leading high-growth DTC ecommerce businesses
- Demonstrated full P&L ownership of an ecommerce operation
- Experience leading Ecommerce platform migrations or major digital transformation initiatives
- Experience serving as business owner for Ecommerce technology
- Proven track record scaling profitable online revenue within a retail or omnichannel environment
- Strong financial acumen across revenue, margin, marketing efficiency, and inventory productivity
- Executive-level communication skills
- Based in Tyler, TX at our home office
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