Vice President, Media
$191,600–$273,800 year
On-siteCoppell, Texas, United States
Job Summary
Own paid search and organic search strategy across Google and AI-driven answer engines to capture guests actively weighing options. Lead paid social on TikTok, Meta, and YouTube to drive acquisition, while managing hyperlocal activation to fill specific stores on specific weekends. Build and refine the media mix model against weekly, monthly, and quarterly goals, holding agency partners accountable for continuous optimization. Integrate AI and advanced analytics into measurement and prediction to optimize investment and learn faster. Partner closely with brand, creative, and CRM leaders to ensure seamless handoffs between consideration and conversion.
Required Qualifications
- You have driven acquisition before, and you can point to the business results your work produced, not just the campaigns you delivered
- Search is in your DNA
- You understand paid and organic search deeply
- You have kept pace with how AI is reshaping the way people find and choose brands
- You know how to turn that into guests through the door
- You bring a strong point of view and you hold it with humility
- You lift the people around you, and you develop the team you inherit rather than working around them
- You are curious about the guest
- You understand the occasion, the play, and the reason someone chooses us over everything else competing for their time and money
- You segment, target, and reach the right people with the right message, at both the national and local level
Desired Qualifications
- You are a media leader who is genuinely energized by growth
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