Vice President, Marketing Strategy – Private Label Captive Finance
On-site · New York City, New York, United States
Job Summary
Vice President, Marketing Strategy for Private Label Captive Finance leads end-to-end integrated marketing strategy for one OEM partner, developing data-backed marketing plans across paid media, search, experiential, and Chase channels; responsible for KPI tracking, performance reporting, budget management, governance and compliance processes, collaboration with internal stakeholders and cross-functional teams; requires Bachelor's degree and 7+ years in marketing, strong communication, executive presence, project management, and automotive industry experience a plus.
Required Qualifications
- A Bachelor’s Degree is required
- 7+ years of experience in marketing including direct-to-consumer and digital with demonstrated success leading integrated, cross-channel campaigns
- Exceptional communication and executive presence
- Ability to work independently as well as lead cross-functional teams
- Strong project management, multi-tasking and leadership skills
- Marketing functional, technical and operational knowledge
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