Vice President, Marketing Strategy Lead, Becoming a Customer Agentic Shopping
On-site · Columbus, Ohio, United States
Job Summary
Lead Agentic Shopping and drive SEO, AI-driven search, and geographic optimization to maximize organic growth and relevance, transforming how Chase shows up in AI-enabled shopping journeys. Define and execute strategies for SEO, AEO, and GEO; partner with cross-functional teams to align on objectives; monitor industry trends and evolving customer behaviors to maintain a leadership position in digital shopping. Focus on opportunities to optimize omnichannel shopping experiences, enhance customer engagement and conversion, and deliver experiences through AI-driven technologies. Strong emphasis on strategic thinking, data-driven decision making, and executive-level communication to influence product and marketing strategy.
Required Qualifications
- Bachelor’s degree in Marketing, Advertising, Analytics, Finance, or a related field
- 7+ years of experience in digital marketing with a focus on conversion strategies and innovation
- Demonstrated expertise in AI agent technologies (e.g., conversational AI, recommendation engines, autonomous shopping agents)
- Proven track record in SEO, AI search, or related search optimization disciplines
- Strong analytical, problem-solving, and strategic planning skills
- Experience launching new digital products or features with a customer-centric approach
- Ability to manage multiple initiatives simultaneously and deliver results within tight deadlines
- Skilled at building and maintaining strong partnerships across cross-functional teams; recognized as a collaborative team player
- Adaptable to continuously changing priorities and fast-paced environments
- Excellent written and verbal communication skills, including executive-level presentation abilities
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