Vice President, Marketing Strategy — Chase Offers & Shopping
On-site · New York City, New York, United States
Job Summary
Lead end-to-end omnichannel marketing strategy for Chase Offers & Shopping, shaping how customers discover, activate, and realize value from offers across owned channels. Design and scale personalized customer journeys, translate signals into clear marketing priorities for messaging, targeting, and placements, and build operating rhythms for fast, aligned execution. Define success metrics and measurement approaches; mentor and develop teams; collaborate with product and partner teams to align goals and drive measurable business outcomes.
Required Qualifications
- 7 or more years of experience in marketing strategy with ownership of multi-channel strategy across owned channels
- Proven ability to translate customer insights and product signals into clear marketing priorities and plans
- Strong experience with personalization, targeting, lifecycle marketing, and journey-based messaging
- Demonstrated strength in measurement and experimentation, including test design and performance optimization
- Ability to create messaging frameworks and write clear, actionable creative briefs
- Experience building operating processes and ways of working in ambiguous or new spaces
- Strong cross-functional leadership skills and ability to influence without direct authority in matrixed environments
- Comfortable aligning diverse stakeholders to decisions, timelines, and shared success metrics
- Strong analytical thinking paired with customer-first storytelling and positioning skills
- Experience leading teams, including coaching, development, and performance management
- Excellent written and verbal communication skills, with the ability to simplify complex ideas
- Experience building operating processes and governance models to improve speed to market
- Experience leading teams in marketing strategy across owned channels
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