Vice President, Marketing
RemoteArizona, United States or Texas, United States
Job Summary
Lead PDQ's marketing organization by developing and refining the overall marketing strategy, aligning it with company goals and vision. Track and optimize core SaaS metrics like CAC payback, conversion rates, and marketing-driven ARR to spot growth levers and predict opportunities. Collaborate with cross-functional teams in product, sales, revenue operations, engineering, finance, and customer success to deliver end-to-end customer experiences that drive revenue growth. Manage and mentor marketing teams while fostering a collaborative environment. Own the self-serve engine by leveraging Product-Led Growth methodologies to maximize user acquisition, activation, and retention. Craft and execute the go-to-market motion to accelerate expansion into the mid-market space, defining positioning and messaging for PDQ's AI-driven product story.
Required Qualifications
- Accomplished marketing professional with several years of experience in senior marketing roles
- Proven track record of developing and executing innovative marketing strategies that drive business growth
- Strong analytical mindset with proficiency in using data to inform marketing decisions
- Working with SaaS metrics such as CAC payback, conversion rates, and marketing-driven ARR
- Deep understanding of Product-Led Growth (PLG) methodologies
- Demonstrated ability to harness PLG principles to achieve scalable and sustainable growth for a tech product or service
- Exceptional communication and interpersonal skills
- Proven ability to collaborate effectively across cross-functional teams including product, sales, revenue operations, engineering, finance, and customer success
- Experience leading and mentoring marketing teams in a high-growth SaaS or tech environment
- Ideally in the tech industry
Desired Qualifications
- Experience marketing to IT professionals or in the IT management/endpoint management software space
- Demonstrated experience crafting AI product narratives and positioning for technical audiences
- Prior experience scaling a SaaS company from SMB into the mid-market segment
- Experience working within a PE-backed company or high-growth environment where marketing has direct accountability to revenue outcomes
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