Vice President, Marketing
$215,000–$270,000 year
On-siteNashville, Tennessee, United States
Job Summary
Lead the Marketing Business Partner function as the primary interface to Highspring's business units, establishing standards for engagement, prioritization, and delivery. Partner with Business Unit leaders to define go-to-market strategies aligned to revenue goals, translating enterprise priorities into actionable activation plans that drive adoption and measurable business impact. Act as the escalation point for marketing needs, manage MBP team performance, and own prioritization and resourcing decisions while holding the line on enterprise messaging guardrails. Build trusted relationships with senior business leaders, coordinate quarterly business reviews, and create feedback loops to refine campaigns based on field performance and market insights.
Required Qualifications
- 10+ years of B2B marketing experience, including at least 5 years leading a team
- Bachelor's degree in Marketing or related field
- Demonstrated ownership of go-to-market strategy: segmentation, positioning, campaign development, and field enablement, tied to specific revenue or growth goals
- Experience managing relationships with senior business leaders, including P&L owners and sales leadership, in settings where marketing had to earn its seat rather than assume one
- Experience translating enterprise-wide strategy or messaging into business-unit-specific plans that field teams actually adopt
- Comfortable being the final decision-maker on Business Unit-specific execution while holding the line on enterprise messaging guardrails
- Understands the role technology plays in driving and measuring GTM performance (e.g., CRM, marketing automation, tagging, attribution)
Desired Qualifications
- Background in professional services, consulting, or staffing, multi-business-unit or multi-brand B2B organizations
- Experience building standardized operating rhythm, including QBRs, intake processes, and briefing templates, across multiple business units or regions
- Exposure to marketing-sourced or marketing-influenced pipeline reporting, even without full ownership of attribution
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