Vice President, Digital
$129,485–$129,485 year
On-siteChicago, Illinois, United States
Job Summary
Lead the development of social and influencer strategies that align with client business goals and connect earned, owned, paid, and shared channels into one clear ecosystem. Create social-first ideas and programs designed to travel across platforms, influencers, communities, and earned media, helping brands move from content to conversation. Bring a relentless focus on culture by identifying emerging conversations, platform behaviors, and consumer shifts that create opportunities for brands to show up with relevance. Translate platform best practices, audience behaviors, and algorithm shifts into smart client counsel, creative briefs, and activation plans. Partner closely with earned media, creative, strategy, paid, analytics, and client teams to create integrated, measurable campaigns built to perform across the PESO ecosystem. Challenge teams to test new formats, influencer models, and emerging technologies while leading and mentoring digital team members to foster a culture of creativity and experimentation.
Required Qualifications
- 8-10+ years of experience in digital, social, influencer marketing or communications within a consumer-focused agency or brand environment
- B.A./B.S. in Public Relations, Communications, Marketing or a related discipline
- Digital native who lives and breathes social, with a strong understanding of how platforms, influencers, communities and content behaviors shape culture and consumer attention
- Deep understanding of the evolving influencer landscape, including celebrities, creators, social influencers, brand ambassadors, platform-native voices and emerging cultural voices
- Lead the integration of AI-powered discovery into social and influencer strategies, understanding how platforms, influencers, earned media and brand content influence visibility across search, LLMs and emerging consumer discovery behaviors
- Strong understanding of platform best practices across major and emerging social channels, with the ability to translate trends, formats and behaviors into strategic recommendations for brands
- Proven ability to develop social-first and influencer-led ideas that travel across earned, owned, paid and shared channels and connect creativity to measurable impact
- Experience working with cross-discipline teams, including earned media, creative, strategy, paid media, analytics and partner agencies, to develop comprehensive integrated campaigns with social at the center
- Strong analytical skills and experience using social, influencer and digital analytics tools to evaluate performance, optimize activations and inform client counsel
- Proven experience leading teams and client programs with strong time management, leadership, mentoring, collaboration and client relationship skills
- Proven experience in the Consumer Brands space and a strong pulse on consumer culture, social trends and industry sector events
- Excellent verbal and written communications skills, with the ability to develop and present compelling strategies, briefs and client proposals
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