Vice President Digital Marketing
$230,000–$305,000 year
On-siteNew York, United States
Job Summary
Develop and execute an integrated digital marketing strategy spanning performance, email, SMS, and push channels to accelerate customer acquisition, retention, and lifetime value. Oversee Paid Search, Paid Social, programmatic display, and affiliate efforts while managing a significant media budget to maximize ROAS, CAC efficiency, and margin generation. Own the full lifecycle of owned channels, including segmentation, deliverability, and creative messaging, alongside rigorous A/B testing cultures. Lead a high-performing team and external agency ecosystem, fostering collaboration with cross-functional partners to align marketing with broader brand and ecommerce goals. Establish executive dashboards and attribution models to inform budget allocation and strategic pivots.
Required Qualifications
- 10+ years of progressive digital marketing experience
- at least 4 years in a senior leadership role managing multi-channel teams
- Proven track record of scaling performance marketing programs and owned channel strategies in a direct-to-consumer, retail, or ecommerce environment
- Deep expertise across Paid Search, Paid Social, Programmatic, Affiliate, and SEO
- hands-on knowledge of Email, SMS, and Push platforms (e.g. Klaviyo, Attentive, Braze, Salesforce Marketing Cloud)
- Strong agency management experience
- ability to hold partners to high standards while building collaborative, productive relationships
- Exceptional analytical skills with fluency in performance metrics, attribution modeling, and media mix optimization
- Experience managing substantial media budgets with demonstrated ability to drive efficiency and accretive growth simultaneously
- Track record of building and developing high-performing teams in a fast-paced, matrixed organization
- Strong executive presence with the ability to partner with and influence stakeholders across all levels of the organization
- Passion for fashion, brand, and culture — with an appreciation for J.Crew's unique aesthetic and customer
- Bachelor's degree
Desired Qualifications
- MBA or advanced degree a plus
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