Vice President, Digital Marketing & Growth
On-sitePhiladelphia, Pennsylvania, United States
Job Summary
Senior leadership role defining and executing LAGOS' digital growth strategy across acquisition, e-commerce, retention, and customer experience; own KPI framework and cross-functional collaboration with Brand, Creative, Merchandising, Technology, Retail, and Finance to build a scalable digital engine for customer acquisition, retention, and long-term value; lead customer acquisition across paid media, organic search, affiliate, content, and emerging channels; own lifecycle and retention marketing across email, SMS, loyalty, and other owned channels; translate data into actionable insights and drive measurable revenue growth through optimized CAC, LTV, and conversion.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred)
- 10-15+ years of experience in digital marketing
- At least 5 years in a leadership role
- Proven track record of driving digital growth and revenue impact
- Deep expertise in SEO/SEM
- Paid media strategy
- Marketing automation
- Performance marketing
- Analytics and reporting tools
- Experience in scaling digital strategy for enterprise or high-growth companies
- Strong understanding of customer journey mapping and personalization
- Familiarity with emerging technologies (AI in marketing, programmatic advertising, etc.)
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