Vice President, Digital Marketing - Focus Features

Lead the strategy and execution of digital marketing campaigns for Focus Features’ theatrical slate; own the end-to-end digital marketing strategy from production through post-release, ensuring campaigns are creatively distinctive and results-driven. Serve as the lead digital strategist, shaping platform strategy, creative approach, and campaign architecture in partnership with marketing leads, publicity, research, creative, and media teams. Act as a key digital liaison to filmmakers, talent, and external partners to shape authentic storytelling. Oversee all campaign digital tactics, asset development, talent-first content, influencer events, websites, banners, and strategic partnerships. Lead, mentor, and inspire a high-performing digital marketing team; champion innovation and experimentation across platforms, formats, and technologies. Proficiency with the RFP process and management of agency partners; coordinate digital strategy with international and home entertainment counterparts. Create innovative programs with platforms that maximize ROI and earned media potential. Must have 10+ years of experience in marketing for TV/theatrical motion pictures and a Bachelor’s degree or equivalent experience.