Vice President, Digital Commerce & Loyalty, US and Canada

Own the digital commerce strategy and roadmap to $1B in sales by 2030 across the U.S. and Canada, driving growth across online ordering, mobile app, web, and third-party delivery platforms. Lead initiatives to accelerate digital sales performance through continuous optimization of the ordering, checkout, and fulfillment experience while establishing clear performance targets and KPIs tied to revenue growth, margin impact, and franchisee value creation. Define and evolve the best-in-class loyalty and CRM strategy to increase engagement and customer lifetime value at scale, overseeing owned digital communications channels including email, push, SMS, and in-app messaging. Provide strategic oversight of the Gift Card business, ensuring seamless integration across digital, loyalty, and promotional touchpoints to drive incremental revenue and deepen guest engagement. Partner cross-functionally with Technology, Operations, Marketing, Data, and Finance to ensure digital initiatives are operationally viable, scalable, and executable. Foster a disciplined test-and-learn culture leveraging experimentation methodologies to validate ideas and inform investment decisions. Lead a high-performing organization of approximately 9–11 team members, supported by an extended ecosystem of internal and external partners.