Vice President, Client Service
$128,900–$214,800 year
HybridChicago, Illinois, United States or Atlanta, Georgia, United States
Job Summary
Develop and own the omni-channel media measurement strategy, defining KPIs and success metrics across digital, social, search, TV, and streaming channels. Lead rigorous test-and-learn agendas including A/B testing and incrementality experiments to measure causal impact, while driving longitudinal analysis of media performance trends and customer lifetime value. Synthesize complex analytical findings into executive-ready insights and ROI storytelling to guide multi-million-dollar media investment decisions. Build and mentor a team of marketing science professionals, partnering with media planning, strategy, and finance stakeholders to embed data-driven optimization into campaign execution. Serve as the organization's subject matter expert on marketing science, evangelizing emerging measurement tools and analytical techniques to keep the practice cutting-edge.
Required Qualifications
- 15+ years of experience in marketing analytics, media measurement, or marketing science roles (agency or brand-side), including significant leadership responsibility
- Proven track record of guiding high-profile analytics initiatives in a media or advertising context
- Deep understanding of cross-channel media (digital, social, search, programmatic, OTT/TV, etc.) and their measurement
- Strong grasp of marketing effectiveness methodologies such as ROI analysis, Marketing Mix Modeling, multi-touch attribution, lift studies, and customer segmentation
- Advanced proficiency in marketing analytics techniques (statistical analysis, predictive modeling, experimental design, causal inference)
- Familiarity with data and analytics tools (e.g., SQL, Python/R) and the ability to direct team members in their use
- Exceptional ability to translate complex data into clear insights and strategic recommendations
- Excellent presentation, storytelling, and communication skills with experience influencing senior executives or clients
- Demonstrated success in leading and mentoring small teams, with a collaborative working style that inspires excellence and innovation
- Skilled in cross-functional partnership, influencing stakeholders across strategy, marketing, finance, and technical teams
- Bachelor's degree in a quantitative or relevant field (Statistics, Marketing, Economics, Business, etc.)
Desired Qualifications
- Master's or MBA in a relevant discipline
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