Vice President, Brand - Fairmont Hotels & Resorts
$180,000–$250,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Define and execute the global brand strategy, ensuring alignment with Fairmont's DNA and long-term vision across 90+ properties in 30 countries. Lead the evolution of brand narrative, visual identity, and messaging while overseeing creative direction for campaigns and digital content. Oversee brand standards implementation to ensure consistency in guest experiences, service touchpoints, and architectural design. Monitor luxury hospitality trends to drive differentiation and identify strategic partnerships with cultural institutions and influencers. Collaborate with operations, development, and sales teams to align new properties with brand promise and track key performance metrics for growth. Report to the Chief Brand Officer, working closely with cross-functional groups to reinforce Fairmont's position as a world-leading luxury hospitality brand.
Required Qualifications
- 12+ years of experience in luxury brand management, hospitality, or high-end consumer goods
- Proven track record in building and evolving luxury heritage brands with a global footprint
- Deep understanding of luxury consumer behavior, market trends, and competitive dynamics
- Strong strategic thinking with the ability to translate brand vision into tangible business results
- Experience managing creative agencies, brand partnerships, and guest experience initiatives
- Excellent leadership, communication, and stakeholder management skills
- Passion for craftsmanship, culture, and storytelling in the luxury space
- Location: Office based in New York
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