Vice President, Brand
On-siteLondon, England, United Kingdom
Job Summary
Translate brand positioning into demand-generation strategy and set joint guardrails with commercial peers to protect pricing power and drive conversion. Own brand architecture across the masterbrand and show portfolio, ensuring distinct cultural roles and preventing messaging sameness while acting as final arbiter on IP and investment decisions. Lead annual go-to-market planning, embed brand thinking into media and PR strategy, and partner with communications to shape creator collaborations and sponsorship fit. Manage the in-house creative studio and design hubs, operationalize brand through playbooks and toolkits, and govern agency rosters and budgets to reduce avoidable spend. Drive long-term emotional affinity across the audience lifecycle, balancing short-term wins with long-term equity to reduce reliance on promotions.
Required Qualifications
- 12–15+ years in brand roles with direct commercial accountability
- experience leading and building teams at enterprise scale
- Track record operating at or near executive level
- credibility in front of an executive committee and board-facing forums
- Experience working at the intersection of brand strategy, demand generation, communications, and cultural relevance
- Proven ability to operationalise brand strategy across complex, multi-market organisations
- Strong commercial literacy: pricing, yield, funnels, and marketing metrics
- Comfortable challenging creative, commercial, and executive stakeholders
- ability to hold the line when it matters
Desired Qualifications
- Entertainment, culture, fashion, luxury, or premium experience sectors
- Multi-brand or portfolio environments, including masterbrand/sub-brand architecture decisions
- Experience running in-house creative capability alongside external agency ecosystems
- Experience working alongside ticketing/revenue, performance marketing, and data/CRM teams
- Multi-market or global remit spanning resident and touring/rotating formats
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.