Vice President, Biddable Media ~ Card Acquisitions
On-siteNew York City, New York, United States or New York, United States
Job Summary
Develop and execute paid media acquisition strategies across paid search, paid social, and programmatic advertising to achieve annual account and revenue targets. Lead campaign reporting, performance controls, expense management, and execution quality while partnering with cross-functional teams and agencies to align on plans and outcomes. Design, launch, and optimize multiple tests and pilots annually to improve efficiency and conversion, strengthening audience targeting through first-party and third-party data activation. Manage budgets effectively to deliver improved spend efficiency versus forecast through disciplined optimization, and present performance insights to senior leaders. Manage, mentor, and develop a team of five marketing professionals. This role requires 5–10 years of digital marketing experience with a focus on paid search and social, ideally in regulated industries. Applicants must be authorized to work in the United States; no sponsorship is available.
Required Qualifications
- 5–10 years of experience in digital marketing and media, with a focus on paid search and paid social
- Strong experience leading acquisition-focused campaigns, ideally in regulated or highly scrutinized industries
- Deep knowledge of optimization tactics across biddable media, including query and keyword analysis, match type and exclusion strategies, retargeting and prospecting, frequency management, creative rotation, bidding approaches, and placement controls
- Experience activating first-party and third-party audiences, with strong understanding of identity and privacy considerations
- Hands-on familiarity with major buying platforms and ad technology, such as Google Ads, Microsoft Advertising, and leading demand-side platforms
- Proven measurement and attribution experience, including cost per acquisition frameworks and incrementality testing; familiarity with multi-touch attribution, marketing mix modeling, and lift testing approaches
- Experience partnering with product and technology teams to improve the customer journey and increase conversion while reducing acquisition costs
- Strong analytical skills and ability to translate performance data into clear actions and decisions
- Demonstrated ability to manage budgets, forecasts, and performance reporting with discipline and accuracy
- Excellent communication and stakeholder management skills, including presenting to senior leaders
- Proven people leadership experience with a track record of developing high-performing teams
- Applicants must be authorized to work for any employer in the United States
Desired Qualifications
- Experience managing programmatic acquisition at scale across multiple publishers and formats
- Experience building and scaling structured experimentation roadmaps across channels and audiences
- Strong track record of improving performance through automation, feed-based optimization, and systematic testing
- Experience influencing across complex, matrixed organizations with multiple stakeholders and priorities
- Advanced proficiency in turning business goals into channel strategy, operating plans, and measurable success metrics
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