Vice President, Auto Loyalty Marketing Strategy.
On-siteWilmington, Delaware, United States
Job Summary
Own the lifecycle and loyalty marketing strategy and roadmap for Chase Auto Lending customers, developing integrated messaging frameworks and channel plans delivered through servicing, statement, email, and digital content across chase.com and the Chase mobile app. Define priority customer journeys and behaviors to drive "happy path" actions that support a smooth servicing experience, while creating moments of delight to strengthen relationships. Lead channel strategy and message orchestration, partnering with Product, Servicing, Digital, and Analytics to align communications with the customer experience and define success metrics for optimization. Analyze market trends and competitor offerings to identify growth opportunities and develop senior-management-ready updates summarizing performance and recommended actions.
Required Qualifications
- 7+ years of experience in marketing strategy, lifecycle/CRM, customer communications, or related roles
- Demonstrated ability to influence customer behavior through journey strategy, messaging, and channel planning
- Experience developing strategies for owned channels (email and/or digital content), with the ability to tailor messaging to channel context and customer intent
- Strong stakeholder management and cross-functional collaboration skills
- Excellent written, verbal, and presentation skills, with strong attention to detail and quality
- Bachelor's degree (or equivalent experience)
Desired Qualifications
- MBA
- Management consulting or corporate strategy experience
- Loyalty marketing and/or relationship-building program experience (including 'moments of delight')
- Personalization and segmentation strategy experience, with comfort using data to iterate and improve outcomes
- Experience with servicing communications and/or statement messaging in a regulated consumer environment
- Auto lending and/or consumer lending experience
- Program/project management experience
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