Vice President, Analytics (Marketing Science/Media Analytics)
$168,150–$168,150 year
On-siteChicago, Illinois, United States
Job Summary
Lead performance analytics for paid social and search media, consulting with clients to define business questions and leverage data on media investments to drive results. Drive a culture of data-driven decision-making by institutionalizing consumer-driven analytics in media planning, while developing measurement frameworks and defining media KPIs linked to objectives. Build the data and analytics profile by packaging best-in-class client work, providing clear stories on insights and recommended actions, and aligning with client teams on strategy and optimization plans. Mentor the analytics team, lead strategic departmental efforts, and guide investment planning teams on channel selection and delivery against business goals.
Required Qualifications
- 10+ years experience in media, analytics, marketing research, consumer insights, business consulting, or digital advertising analytics with progressive leadership responsibilities
- Previous experience with performance media analytics
- Strong grounding in traditional and digital media advertising effectiveness methods including ROI
- preferably working knowledge of market mix model results
Desired Qualifications
- Bachelor's degree preferred, preferably in advertising, marketing, business, statistics, or similar discipline
- Knowledge and interest in learning about the traditional and digital media research measurement vendor marketplace, with the ability to identify and evaluate new capabilities across suppliers
- Experience with competitive reporting systems and interest in the competitive landscape of the technology marketplace
- Excellent project management, organization, leadership, presentation and communication skills
- A team player with proven ability to work well with others, acting both resourceful and collaborative
- Excellent verbal and written communication skills
- Successful candidates will have previous experience with performance media analytics ideally on an healthcare, cpg, or retail account
- Lead performance analytics (including paid social and search media analytics)
- Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business results
- Drive a culture of 'always on 'data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning
- Provide thought leadership and be a subject matter expert in the designing and recommending appropriate analytic methodology and approach to address key client questions
- Lead measurement framework development and define media KPIs linked to the business objectives
- Build the profile of Data and Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story
- Work closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables
- Primary lead for brand teams (agency and client) on campaign/brand measurement research development and implementation
- Guide and work closely with the investment and planning teams and the client teams to deliver on 'data-driven' marketing investment decisions
- Consult with client media teams to align with the strategy, measurement, and optimization plans
- Develop, manage, and mentor a team and lead strategic efforts and departmental vision
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