Vertical Marketing Senior Manager /Retail & Healthcare/
On-siteBourne End, England, United Kingdom
Bourne End, England, United KingdomOn-siteFull TimeSenior LevelEnterprise
Full TimeSenior LevelEnterprise
Job Summary
Define and own the GTM strategy for Retail and Healthcare verticals across EMEA, aligning marketing priorities with sales objectives to accelerate pipeline and revenue growth. Act as the primary industry thought leader and spokesperson, shaping value propositions and developing targeted audience personas to drive brand awareness and advocacy. Lead vertical content development and manage the marketing budget with clear accountability for ROI reporting. Collaborate with Vertical Sales Strategy Leads, Portfolio Marketing, and Global CoE stakeholders to execute joint business plans for regional success.
Required Qualifications
- Proven experience in a vertical marketing, product marketing, or strategy role with a focus on the EMEA region
- Deep expertise and a strong network within the relevant industry vertical
- Demonstrated ability to develop and execute successful GTM strategies
- Exceptional communication, presentation, and storytelling skills
- Strong analytical skills and experience using market intelligence to make informed decisions
- A collaborative mindset with a track record of successfully influencing and working with cross-functional teams
- Bachelor's degree in Marketing, Communications, or a related field
- 8+ years of B2B marketing experience
- Vertical or Field Marketing experience
- Fluency in written and spoken English
Desired Qualifications
- preferably in the Retail and/or Healthcare sectors
- proficiency in another European language
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