Velvet Hammer - Director of Brand Marketing
HybridLos Angeles, California, United States
Job Summary
Steward Velvet Hammer's brand positioning, voice, and visual identity alongside the CEO while ensuring consistency across all touchpoints. Own social presence and content strategy, partnering with creators to produce engaging material and track qualitative signals. Build and manage the creator ecosystem, including seeding programs, long-term partnerships, and community marketing initiatives that turn customers into advocates. Own customer experience operations, resolve issues quickly, and track drivers of satisfaction and retention. Collaborate closely with Growth to align brand and performance, then hire, develop, and manage internal team members and external agencies to build scalable systems and playbooks.
Required Qualifications
- 6–10 years of experience in brand, creative, social, or cultural marketing
- Experience at a culturally relevant DTC CPG or lifestyle brand
- Hands-on ownership of brand expression across channels
- Deep familiarity with social, influencer, and creator ecosystems
- Exceptional taste, creative judgment, and attention to quality
- Ability to brief, review, and elevate creative work
- Comfort being both strategic and operational; able to roll up their sleeves and move fast
- Enjoys close collaboration with founders and leadership
- Senior Brand Manager or Director-level brand lead at a culturally relevant consumer brand
- Ready to own brand execution end-to-end
- True ownership of brand execution, not a narrow function
- A collaborative partnership with a highly engaged founder
- Must be able to lift 50 lbs
Desired Qualifications
- Helped build or scale a brand with a strong point of view and aesthetic discipline
- Operated inside a real brand engine where quality, velocity, and taste mattered
- Been deeply involved in social, influencer, and community ecosystems
- The opportunity to build a culturally resonant brand from the ground up
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