User marketing - Media & Trend Department, Marketing Solutions Business(A&M)
On-siteTokyo, Tokyo, Japan
Job Summary
Drive data-driven marketing strategies and initiatives from planning through execution and performance evaluation to maximize user acquisition, engagement, and retention for assigned media products. Design and optimize advertising campaigns, manage user segmentation and customer lifecycle, and lead cross-functional collaboration to improve marketing operations. Depending on seniority, oversee team management, talent development, and organizational growth while launching new media initiatives. Utilize SQL and BI tools to analyze marketing performance and drive KPI improvements across Rakuten's media services, including Rakuten Super Point Screen and Rakuten Web Search.
Required Qualifications
- Hands-on marketing experience for B2C services
- Basic knowledge of digital advertising
- Experience in campaign operation and optimization
- Experience evaluating marketing performance using data and KPIs
- Experience driving improvements based on insights
- English Requirement: Yes
- Fluent Japanese
Desired Qualifications
- Experience contributing to the design or execution of broader marketing strategies or initiatives
- Experience with user segmentation, CRM initiatives, or customer lifecycle management
- Data analysis experience using SQL, BI tools, or similar technologies
- Experience leading teams or projects, or people management experience
- Experience launching marketing initiatives for new products or during new business phases
- Experience working at digital advertising agencies
- Marketing experience at operating companies (in-house marketing roles)
- Solution-oriented B2B sales experience
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