User Acquisition Manager - Mobile
On-siteHerzliya, Tel Aviv, Israel
Job Summary
Manage user acquisition processes for mobile products by analyzing and optimizing campaigns across advertising networks to maximize Return on Ad Spend and Lifetime Value. Collaborate with media buyers, designers, and analysts to execute effective campaigns while maintaining a feedback loop with product teams to improve product-market fit. Scale video asset creation processes and report results, obstacles, and strategic plans to the Executive Team. This role requires deep expertise in Facebook Business Manager and Google Ads, proficiency in online trading KPIs, and familiarity with ASO. Located in Hertzliya, the position joins a multi-talented marketing team focused on client experience and research-driven service development.
Required Qualifications
- At least 2 years experience in a similar position
- Experience in the field of UA mobile
- Deep understanding of major advertising platforms, especially Facebook Business Manager and Google Ads
- Profound knowledge of online trading KPIs
- ease of working with data and numbers
- Familiarity with ASO
- Good communication skills
- ability to work efficiently with multiple stakeholders at the same time
- Fluency in English
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