User Acquisition Manager (Meta & SnapChat)
RemotePoland or Spain
Poland or SpainRemoteFull TimeTechnologyMedium
Full TimeMediumTechnology
Job Summary
Execute and optimize sales campaigns across Meta & SnapChat, managing worldwide funnels, creative sets, bids, and budgets to drive measurable growth and ROI. Take full ownership of testing creatives, analyzing performance data to identify winners and scale top-performing concepts across genders, ages, and interests. Collaborate with Creative Managers to source and iterate ideas, ensuring disciplined execution of account structures and daily task monitoring. Manage budgets, regions, and audience segmentation while maintaining clear UA processes for campaign launches and funnel switches.
Required Qualifications
- 2+ years of hands-on experience in User Acquisition / Performance Marketing
- proven track record of managing and scaling paid acquisition campaigns
- Understanding of key performance metrics, including eCPA, ROAS, CPM
- Experience managing worldwide campaigns
- deep knowledge of targeting options
- placements
- audience segmentation
- budget management
- Performance-focused - being keen on meeting the target CPA and ROI goals
- Analytical ability to evaluate performance reports
- structure campaigns by region
- age
- gender
- audience segments
- Ability to quickly identify, react to, and resolve performance issues
- Self-motivated
- proactive
- strong adaptability to fast changes
- fast problem-solving skills
- quick learning ability
- Excellent communication skills
- ability to effectively collaborate across cross-functional teams
- located within approximately ± 4 hours of CET
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