User Acquisition Manager (In-app Networks)
$100,000–$100,000 year
On-siteKyiv, Kyiv City, Ukraine
Job Summary
Launch and manage advertising campaigns across in-app networks like AppLovin and Moloco, optimizing daily against metrics such as CPA, CPI, and ROAS. Own the end-to-end channel strategy by designing testing structures for creatives and bidding, focusing on Tier-1 markets. Collaborate with creative marketers and analysts to validate hypotheses and scale winning approaches while communicating directly with network account managers. Maintain campaign reporting and prepare regular performance updates for team syncs. Join a passionate team at a top US streaming platform expanding into Europe and the Arab world, working on high-impact features that boost monetization and engagement.
Required Qualifications
- 1+ years of hands-on experience in performance marketing for mobile apps
- Personally launching and managing campaigns
- Practical, hands-on experience with at least one of the networks: AppLovin, Moloco, Mintegral, Unity Ads
- Experience with monthly budgets from $100,000
- Understanding of programmatic/ad network buying principles
- Solid grasp of core performance metrics (CPA, CPI, CTR, CR, ROAS, IPM, LTV)
- Confident with Excel/Google Sheets for data work
- English at Intermediate (B1+) level
- Attention to detail and discipline in reporting and campaign structure
Desired Qualifications
- Basic SQL knowledge or experience with BI tools (Tableau, AppsFlyer)
- Understanding of MMP tools (AppsFlyer/Adjust) and attribution principles
- Interest in automating routine processes (reporting, monitoring) using AI tools
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