User Acquisition Lead - Growly
$100,000–$100,000 year
RemoteKyiv, Kyiv City, Ukraine or Ukraine
Job Summary
Conduct quarterly marketing strategy development, manage communication with advertising partners, and coordinate creative teams to execute scaling goals. Lead people management for the user acquisition function, including mentoring, hiring, and performance development. Collaborate closely with the Head of AI to automate marketing processes and participate in the product Management Board. This role requires building ad campaigns in Google and Meta Ads with budgets exceeding $100k monthly while analyzing competitor data using spy tools. You will focus on optimizing CAC, CPC, LTV, and ROI metrics to drive growth for Growly's document, cognitive skills, and career platforms.
Required Qualifications
- Досвід аналізу конкурентів та робота зі Spy Tools (Similarweb, BigSpy, AppMagic)
- Практичний досвід сетапу реклами з нуля в Google Ads та Meta Ads, з виходом на бюджети > $100k/міс
- Розуміння метрик CAC, CPC, LTV, ROI, CR
Desired Qualifications
- Досвід роботи як з веб-воронками, так і з апками
- Досвід people-менеджменту (менторинг, найм, побудова PDP, звільнення)
- Досвід автоматизацій та AI (сетап автоправил, робота з Claude)
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