User Acquisition Director
Remote
Job Summary
Own the global User Acquisition strategy by defining long-term paid acquisition vision across all Sporty products and balancing investment between current and new channels. Lead and develop the in-house UA organization across Mobile, Paid Social, and Paid Search & Programmatic, while driving performance at scale using CPA, LTV, ROAS, and incrementality. Build experimentation into the team's DNA by designing scalable frameworks for testing creatives, bidding strategies, and attribution models. Lead automation and AI adoption to optimize manual workflows in campaign management, reporting, and operations. Solve complex growth problems including attribution challenges and operational scalability by partnering with Product, BI, Creative, and executive leadership. Continuously evaluate emerging platforms and technologies to ensure Sporty remains at the forefront of performance marketing innovation.
Required Qualifications
- 8+ years of experience in Performance Marketing or User Acquisition, including leadership of large-scale paid acquisition programs
- Proven experience leading multi-channel acquisition across Mobile, PPC, Paid Social and Programmatic
- Experience managing and developing high-performing teams and other people leaders
- Deep understanding of attribution, incrementality, experimentation, bidding systems, measurement and LTV-based optimization
- Strong commercial mindset with experience managing significant acquisition budgets
- Exceptional analytical skills with the ability to translate complex data into business decisions
- Experience building scalable marketing processes, operational frameworks and automation
- Comfortable operating between executive strategy and hands-on problem solving
- Excellent stakeholder management and communication skills across technical and non-technical audiences
- Fluency in English
Desired Qualifications
- Experience across both web and app acquisition
- Experience working in gaming, betting, fintech or other high-growth digital businesses
- Experience introducing automation or AI into marketing operations
- Experience building internal marketing technology or working closely with engineering teams
- Experience working across multiple international markets
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