User Acquisition, Creative Strategy Manager
HybridAtlanta, Georgia, United States
Job Summary
Develop and execute performance-driven creative strategies across paid acquisition channels including Meta, TikTok, and Google, translating business goals into actionable roadmaps. Brief and scale high-impact concepts in static, dynamic, and playable formats while leading day-to-day creative development, production, and delivery. Execute creative testing roadmaps using a build-measure-learn approach to identify winning variables, then use performance data to rapidly iterate and scale top-performing concepts. Manage relationships with external agencies and partner cross-functionally with Digital Acquisition, Product, and Analytics teams to align strategy and execution. Define and track KPIs such as CPA and CPI to measure effectiveness and deliver data-driven insights to leadership. This individual contributor role offers clear growth potential into leadership within PrizePicks' high-impact DFS platform.
Required Qualifications
- 5+ years of experience in performance marketing, creative strategy, or growth marketing
- Proven track record of developing and scaling creative that drives measurable user acquisition growth
- Deep understanding of paid social and digital advertising platforms, including creative best practices by channel
- Strong analytical mindset with experience using data to inform creative decisions and optimization
- Experience executing creative testing frameworks and experimentation at scale
- Hands-on experience working with creative production (in-house or agency)
- Excellent project management skills with the ability to manage multiple workstreams simultaneously ensuring attention to detail
- Strong communication and stakeholder management skills, including experience presenting to senior leadership
- Highly organized, proactive, and comfortable operating in a fast-paced environment
- Willingness to travel for shoots throughout the year, including occasional weekend work based on production schedules
- You must be authorized to work for any employer in the U.S.
Desired Qualifications
- Experience participating in or supporting on-set creative production, including talent-driven shoots, is a plus
- Experience in daily fantasy sports, sports betting, gaming, or consumer mobile apps
- Experience leveraging AI tools to accelerate creative ideation, production, and iteration
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