US Omnichannel Email/Paid media Technical product owner
$142,200–$264,000 year
On-site · South San Francisco, California, United States
Job Summary
Genentech seeks a Senior Omnichannel Email & Paid Media Technical Product Owner to drive end-to-end delivery of Email and Paid Media activation capabilities within an Agile Release Train. Lead delivery of customer journeys, segmentation, personalization, and activation use cases across Email, Paid Media, CRM, and related digital engagement platforms; ensure scalable, compliant solutions aligned with business priorities. Translate business requirements into prioritized backlogs, user stories, and delivery plans; manage risks, dependencies, scope, and stakeholder expectations across multiple initiatives. Coordinate with Product Owners, Solution Architects, Engineering, Data, and Business teams to align priorities and execution; support affiliate onboarding and market readiness. Establish scalable delivery processes, governance, and continuous improvement of activation operations. 7+ years of relevant experience; Bachelor's degree; strong knowledge of CDPs, marketing automation, and activation platforms; familiarity with AEP/AJO preferred; on-site requirement with a salary range of $142,200-$264,000 depending on location and experience; discretionary annual bonus potential; relocation benefits not available.
Required Qualifications
- Bachelor's degree required
- 7+ years of experience in Marketing Technology, Digital Marketing, Marketing Automation, Omnichannel Engagement, or similar experience
- Strong understanding of Email Marketing, Paid Media activation, audience segmentation, customer journeys, personalization, and campaign execution workflows
- Hands-on experience with or familiarity with CDPs, Marketing Automation, Audience Segmentation and Activation Platforms, Customer Journey Orchestration, and Email and Paid Media engagement channels
- Experience with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) is preferred
- Experience operating within Agile delivery environments and managing complex cross-functional initiatives
- Strong stakeholder management, communication, and delivery execution skills
- Experience in the Pharmaceutical domain is a plus
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