US Channel Marketing Manager
$165,000–$180,000 year
Hybrid · Boston, Massachusetts, United States
Job Summary
Lead planning and execution of integrated channel marketing campaigns aligned to advisory distribution channel priorities (RIAs, broker-dealers, and wirehouses), define channel-specific marketing approaches, collaborate with digital, social, creative and content teams, partner with National Accounts and Sales to support platform initiatives and advisor outreach, serve as the primary liaison between advisory channels and GW&K’s marketing organization, support sales enablement, monitor trends, manage campaign execution and compliance submissions, and contribute to reporting and analytics—while based in Boston on a hybrid schedule.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, or related field
- 7–10+ years of experience in investment management marketing or distribution
- Experience with separately managed account distribution is preferred
- Strong project management and stakeholder management skills
- Experience partnering with Sales and National Accounts to support distribution initiatives, advisor engagement, and growth objectives
- Understanding of channel dynamics including platform relationships and advisor-facing marketing approaches
- Experience with marketing and compliance requirements when executing campaigns with wirehouses and broker-dealers
- Experience using marketing and sales enablement tools such as Microsoft Dynamics, HubSpot, Seismic, and LinkedIn
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