Urban Outfitters Manager of Digital Merchandising
On-sitePhiladelphia, Pennsylvania, United States
Job Summary
Develop and manage site-wide digital strategy roadmaps by analyzing performance data to optimize product prioritization, search relevancy, and navigation taxonomy. Lead the end-to-end discovery experience, defining homepage hierarchy and content features to maximize brand storytelling and conversion while partnering with Buying teams on inventory alignment. Own the creation of curated trend groups and product messaging across outbound channels, ensuring seamless execution of seasonal launches through streamlined cross-functional processes. Manage a divisionally focused team to drive unified merchandising objectives, conduct regular site audits, and execute A/B testing hypotheses to reduce customer journey friction.
Required Qualifications
- 7+ years of Digital Merchandising experience
- 3+ years of people management experience
- Excellent project management skills
- Proven analytical and quantitative skills
- Able to make timely decisions, anticipate problems, and provide creative solutions
- Excellent written and verbal communication skills
- Advanced Excel skills
- Experience using web content management systems like SFCC, Shopify Plus
- Experience with Google Analytics 4 (GA4), Adobe Analytics or similar
- Experience with optimization tools for site search and product ranking
- Must be able to be in Philadelphia office minimum 3 days weekly
Desired Qualifications
- Pro-active with new ideas and have a healthy curiosity
- Buying experience a plus
- Related bachelor's degree preferred
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