[UPLIVE Company] Senior UA Marketing (Mobile Apps)
On-site · Ho Chi Minh City, Ho Chi Minh City (HCMC), Vietnam
Job Summary
Senior UA Marketing for Mobile Apps. Own and execute UA strategy across a portfolio of 3-5 mobile titles, managing large-scale budgets across Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more. Act as the team expert in Meta/TikTok/Google UAC or SDK networks, collaborating with stakeholders to hit KPI/ROAS targets and grow daily active users. Define UA launch strategies for new titles, including pre-registration campaigns, and develop conceptual creative strategies and testing processes. Work closely with Product, Monetization, Creative, and Data teams to drive growth, stay ahead of trends with market research and competitive analysis. Note: duties above are representative but not all-inclusive.
Required Qualifications
- 3+ years UA experience in mobile app industry
- Experience with ad monetization and relationships with ad networks
- Fluent English (written + speaking)
- Strong knowledge of mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs
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