[UPLIVE Company] Creative Strategist Planner (App)
On-siteHo Chi Minh City, Ho Chi Minh City (HCMC), Vietnam
Job Summary
Play-test assigned games to understand USP, audience, and creative opportunities while researching trends, competitors, and emerging AI-driven patterns. Drive Agile cycle planning with clear hypotheses, success criteria, and weekly retros to improve speed and outcomes. Manage creative tasks end-to-end using Agile project management to ensure clarity, prioritization, and fast iteration. Write actionable briefs, coordinate resources, and provide hands-on design support when needed. Use AI tools to explore variations, accelerate production, and enhance visual quality. Review creative performance metrics and turn insights into actionable improvements, maintaining clear documentation of learnings and best practices. Work closely with UA to understand goals and creative needs, communicating progress, risks, and priorities clearly to stakeholders. Align expectations with the Creative Lead and cross-functional partners, sharing AI workflows or useful findings to raise overall team capability.
Required Qualifications
- 2+ years of creative production, product design (PO, UI/UX) experience for mobile apps, performance marketing/digital marketing or advertising industry
- Strong research and analysis ability: able to study trends, competitors, play-test games, and extract actionable creative insights
- Project management skills: able to plan cycles, organize tasks, manage timelines, and coordinate designers/motion/playable resources
- AI learning mindset: familiar with or eager to adopt AI tools for ideation, variation, analysis, and workflow acceleration
- Strong visual understanding (composition, layout, pacing) and ability to give structured, actionable feedback
- Proven experience in reviewing creative performance metrics (CTR, CVR, IPM, CPI) and turning data into improvements
- Skilled in writing clear briefs, document learnings, and communicating effectively with cross-functional teams
- Proficient in core creative tools (Figma, Photoshop, After Effects, or similar) at a functional level
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